Business

The social media advertising space is highly saturated with hundreds and thousands of brands vying to secure greater visibility and maximum conversions. Facebook allows advertisers to connect with over 2.9 billion active users each month, offering an unmatched lead generation and user engagement potential across social media. Despite this striking potential, the Meta advertising experience is marred with innumerable ad restrictions that make scaling impossible for most brands. Facebook ad restrictions can prove immensely overwhelming...

Choosing the right CRM system is essential when small businesses are eager to improve customers’ interactions and optimize processes. Given the vast selection that is available to businesses today, it becomes rather important to determine which of the available CRM solutions offer the best features, at the most reasonable price, and with the optimal scalability. A good CRM selection can increase customer relations, sales, and overall small business development. Here are the best CRM choices...

Virtue Drinks, the UK’s fastest-growing clean energy drink brand, has announced the successful closure of a £2 million investment round. This latest funding brings the company’s total investment to over £5 million. Notable investors in this round include James Watt, co-founder of BrewDog—Europe’s largest craft beer brand—and Eberechi Eze, Premier League footballer and England international. James Watt will take on the role of strategic advisor, providing guidance to Virtue’s founder and CEO, Rahi Daneshmand, on...

Ferguson Whisky Limited, a Glasgow-based company specialising in rare whisky investment opportunities, has secured a £450,000 funding package from Virgin Money, backed by UK Export Finance (UKEF). The funding will support the purchase of whisky stock, enabling the company to expand operations and meet growing international demand. Founded in 2021 by CEO David Ferguson, the company aims to make the world of rare whisky collecting more accessible. Ferguson Whisky offers a range of services, including...

With rising attention to ESG (Environmental, Social, and Governance) performance, companies are prioritizing peer benchmarking to strengthen their sustainability initiatives. This structured assessment not only measures performance but also enhances ESG ratings. This guide will tell you the essentials of ESG benchmarking, including its definition and practical tips for measuring ESG performance. What is ESG Benchmarking? ESG benchmarking involves comparing a company’s environmental, social, and governance metrics with those of industry peers. This process offers...

HM Revenue & Customs (HMRC) has reported a significant increase in tax receipts, providing a much-needed boost to the government following criticism over the recent budget. According to leading audit, tax, and business advisory firm Blick Rothenberg, total tax receipts have grown by £24 billion over the past year compared to the previous 12 months. Tom Goddard, a Senior Associate at Blick Rothenberg, commented: “The total tax receipts continue to grow year on year after...

The brewing controversy over mis-sold car loans has forced Santander UK to set aside £295 million to potentially compensate aggrieved motor finance customers. The bank joins a small but growing list of lenders that have started to make provisions for the growing scandal, which some analysts believe could leave the car loans industry footing a redress bill of as much as £30 billion. Santander UK’s move takes the total amount earmarked by firms for compensation...

Nish Kankiwala, chief executive of the John Lewis Partnership, has accused Chancellor Rachel Reeves of implementing a “two-handed” tax grab on retailers, joining a growing backlash against the recent Budget. Kankiwala stated that John Lewis faces increased employment costs and higher business rates following the Budget, which could hinder the retailer’s turnaround efforts. “That seems to be sort of [a] two-handed grab, and that’s unhelpful,” he told the Financial Times. The partnership, which operates John...

The price of bitcoin soared to a record high of $94,839, extending a rally that has seen its value surge by nearly 40% since Donald Trump’s re-election victory. The digital currency, worth $7,333 five years ago, has benefited from optimism surrounding a potentially crypto-friendly regulatory environment during Trump’s second term. Once a sceptic of cryptocurrencies, Trump has pledged to transform the US into “the crypto capital of the planet” and establish a “strategic reserve” of...

Email marketing remains one of the most effective tools in the digital marketer’s arsenal. However, its success is no longer measured merely by how many emails are sent or received, but by how well those emails resonate with the audience. Enter email segmentation—a powerful technique that ensures your message lands in the inbox of the right person at the right time. This article dives deep into email segmentation, its benefits, and actionable strategies for leveraging...