Compliance Is the New Creative: Why Your Channel Partners Are Your Biggest Liability (and How to Fix It)
Let’s face it: “Regulatory Update” is a phrase that usually sends marketers sprinting for the nearest espresso machine. We like the creative stuff. The “big ideas.” The high-octane campaigns that turn prospects into advocates. But here is the hard truth for every Channel Partner Marketing Manager (CPMM): In 2026, compliance is no longer a “legal thing”—it is a brand thing. If your partner in Munich mishandles customer data, or your reseller in Paris uses a...










