You don’t need to spend long in the world of digital marketing to encounter two of the most commonly used strategies: Search Engine Optimisation (SEO) and Pay-Per-Click advertising (PPC). But what are they? And which is best for your business? In this article, we examine the ins and outs of SEO and PPC and help you determine which is the best digital marketing strategy to meet your goals. What is SEO? SEO is the practice...
Standard Operating Procedures (SOPs) assist in the support of any effective business with important clear workflows and best practices. However, handling and distributing SOPs successfully can be a challenge, especially in rising businesses with active procedures. This is where knowledge-based software plays a vital character. The best knowledge base solutions function as standard operating process software by contributing a centralized, searchable, and user-friendly platform for storing, updating, and sharing vital operational procedures. By applying a...
A new report suggests that a third of the UK’s small and medium-sized enterprises (SMEs) are relying on research and development (R&D) to power their growth plans for 2025. Despite difficult economic conditions, the “Geared for Growth 2025” study by alternative finance provider Growth Lending indicates that strategic investments in technology, talent and innovation could help many firms stay competitive. According to the findings, 33% of SMEs see R&D as central to innovation and long-term...
The online gaming world is packed with big names and fierce competition. So how do smaller, independent casinos manage to survive and even thrive? The answer lies in their ability to target specific audiences, and new markets, and their creative use of marketing. Let’s take a closer look at how they do it. Focusing on Underserved Niches One way independent casinos stand out is by catering to audiences that larger operators ignore. These smaller casinos...
An estimated 1.1 million people in the UK missed the 31 January cut-off for submitting their annual self-assessment tax returns, according to HM Revenue and Customs (HMRC). Each late filer now faces a penalty of at least £100, unless they can prove they had a valid reason for their delay. HMRC revealed that more than 11.5 million taxpayers did manage to complete the process on time, with a flurry of last-minute activity on deadline day....
President Donald Trump’s decision to impose tariffs on imports from neighbouring Canada and Mexico has set off a trade war, sparking warnings about potential cost increases on a host of everyday items in the United States. The White House maintains the tariffs will protect American industry, but critics argue they will simply inflate prices for US consumers. Here are six areas where tariffs could result in higher costs. Cars Car assembly in North America often...
Sales of personalised car number plates have more than doubled over the past ten years, according to new figures released by the Driver and Vehicle Licensing Agency (DVLA). The data, obtained by the BBC, reveals more than 1.2 million transactions in 2024, up from about 500,000 in 2014. This surge is fuelled by two primary sources: plates bought directly from the DVLA—some of which can cost under £50—and those traded privately, where sought-after combinations can...
Donald Trump has announced new US tariffs on imports from Canada, Mexico, and China, and hinted that the European Union could be next. While any direct impact on the UK would depend on whether the White House follows through with tariffs on British goods, Trump’s protectionist stance is likely to hit the global economy—and an open, trade-driven country like the UK could feel the pinch. Here’s what to watch for. Global trade slowdown and the...
Emmanuel Macron is poised to tell Sir Keir Starmer that the UK’s appearance at a key EU summit on Monday signals the failure of Brexit, according to senior diplomats. Britain’s prime minister will be the first UK leader to join an EU Council dinner since the country left the bloc in 2020—a symbolic step that sets the stage for a broader reset of UK-EU relations. Starmer will use his visit to argue for a stronger...
Since its launch in 2005, The Apprentice has introduced audiences to 18 driven entrepreneurs who vied for a coveted job or investment partnership with Lord Sugar. Over time, the programme has evolved from a straightforward job offer into a business-investment prize of £250,000, enabling winners to launch or scale their ventures. Some victors have soared—building profitable brands, gaining retail listings, and even winning industry accolades. Others have faced headwinds, from sluggish sales and “constructive dismissal”...
