Every year, major sporting events capture national attention. Stadiums fill, viewing figures rise, and social media feeds become saturated with highlights and commentary. But beyond the excitement, there is a bigger question worth asking. What do these events actually do for the UK economy? Cheltenham is a prime example. While it is known for world-class racing, its influence stretches far beyond the track. From hospitality and retail to technology and media, the ripple effects are...










