Britain’s festive shopping habits are undergoing a technological transformation, with new research showing that more than seven in ten consumers will use generative AI to help choose Christmas presents this year. The sharp rise—from just 31 per cent in 2024 to 71 per cent in 2025—highlights how quickly AI is being woven into everyday retail decisions, from gift inspiration to budget management. The findings come from Shoppers Say Yes to GenAI This Holiday Season, a...