ITV has agreed to invest up to £3 million in Joe Wicks’s health and fitness platform The Body Coach, deepening the broadcaster’s push into digital consumer brands. The deal has been struck through ITV’s AdVentures Invest fund and will see The Body Coach advertise across ITV’s linear channels and its streaming platform ITVX, giving the app access to one of the UK’s largest broadcast audiences. Wicks launched The Body Coach app in late 2020, building...










