Economists like to say that when behaviour changes at scale, it is rarely accidental. Something in the incentives has shifted. For UK entrepreneurs and SME leaders, the quiet reorientation of many digital platforms away from domestic-only growth is a case in point. This is not a story of businesses fleeing the UK, nor of regulation stifling innovation outright. It is a subtler adjustment, driven by cost, complexity, and the search for sustainable scale. The UK...










