How cross-border comparison platforms are quietly influencing UK consumer expectations
Cross-border comparison platforms are quietly transforming what it means to be an informed shopper. In recent years, more than half of UK consumers have purchased at least once from an overseas online store. This growing exposure to foreign pricing, product range and service standards is subtly rewriting what people expect when buying locally. You now have instant access to global benchmarks, sometimes without even realising it. The simplicity of comparing multiple international sites in one...










