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Why You Can’t Afford to Ignore Hyperpersonalisation in Marketing

What would it mean for your business if every customer had a personalised experience Hyperpersonalisation goes beyond basic personalisation by using advanced data analytics and AI to tailor every interaction based on an individual’s preferences, behaviour, and past interactions with your brand. By harnessing the power of hyperpersonalisation, businesses can create a deeper connection with customers, providing them with relevant content, offers, and experiences that meet their unique needs. This approach can significantly improve customer...

Conservative backlash erupts after Trump’s Graham endorsement: ‘I am not with Trump at all with this one’

President Donald Trump earned a wave of backlash from the political right after endorsing Sen. Lindsey Graham, R-S.C. for re-election last week. A torrent of replies flooded Trump’s Truth Social post as people disagreed with the president’s move, including retired Army Lt. Gen. Michael Flynn, who very briefly served as national security advisor during Trump’s first term.  ‘Not someone I can get behind. I’ll go to the gates with you but I won’t take one...

Trump admin breaking modern presidential staffing records, hiring ‘thousands of America First warriors’

The Trump administration is breaking all modern presidential staffing records since taking office in January, bringing in ‘thousands of America First warriors’ to fight for President Donald Trump’s agenda, the head of presidential personnel told Fox News Digital.  ‘My Administration is breaking all modern Presidential Staffing Records since taking Office on January 20th,’ Trump posted Friday on his Truth Social. ‘The Presidential Personnel Office has made over 2,200 offers, all accepted, to exceptionally qualified Candidates,...

Who are the most vulnerable Senate Republicans in 2026?

There are 35 U.S. Senate seats up for election in 2026, with at least four battleground states expected to decide the balance of power – and whether Republicans maintain control of all three branches of government during the second half of President Donald Trump’s term.  In 2025, Republicans control the Senate 53-47, including two independent senators who caucus with the Democrats. Republican Sens. Thom Tillis, Susan Collins, Jon Husted, John Cornyn and Bill Cassidy could...

The Best Five Sectors, #13

Financials take the lead. No changes in the composition of the top 5 this week, and only one change of position within the top 5. Financials (XLF) leapfrogged to the number one position, sending Communication Services (XLC) to the #3 position. Energy (XLE) remains #2 while Utilities (XLU) and Healthcare (XLV) remain in positions #4 and #5. Let’s examine the details and see what the Relative Rotation Graphs tell us about the current market dynamics....

Volatility Ahead: What Investors Need to Know Right Now

It was an ugly close to another roller-coaster trading week as the stock market struggled with several moving parts. Wednesday’s Evening Doji Star in the S&P 500 ($SPX) showed its power. The trading week didn’t end on a pretty note.  The S&P 500, Nasdaq Composite ($COMPQ), and Dow Jones Industrial Average ($INDU) all closed lower and are trading below their 200-day simple moving average (SMA). And the selloff is across the board. It’s not concentrated...

Greenland’s prime minister says US will not ‘get’ island

Greenland’s prime minister said Sunday that the U.S. ‘will not get’ the resource-rich island in the Atlantic. President Donald Trump wants to annex the self-governing territory of Denmark, a NATO ally of the United States, claiming it is needed for national security purposes. ‘President Trump says that the United States ‘will get Greenland.’ Let me be clear: The United States will not get it. We do not belong to anyone else. We decide our own...

French right-wing leader Marine Le Pen found guilty of embezzling public funds, barred from running for office

French politician Marine Le Pen and eight other members of her right-wing party were found guilty of embezzling public funds on Monday, and she herself was barred from running for public office. The French court did not immediately announce how long Le Penn will be ineligible for office, and she stormed out of the courtroom before he finished reading her sentence. She is a top candidate to run for president in 2027, and Le Pen...

Echoing Hamas, Erdogan reportedly calls for Israel’s destruction amid push to rekindle ties with Trump

Turkish President Recep Tayyip Erdoğan reportedly called for the destruction of Israel during Eid al-Fitr prayers at the Çamlıca Mosque in Istanbul on Sunday. The Jerusalem Post reported that Erdoğan said ‘May Allah, for the sake of his name ‘Al-Qahhar,’ destroy and devastate Zionist Israel.’ His call for the annihilation of the Jewish state has drawn fierce condemnation, particularly from Israeli officials. In response to his remarks, Israeli Foreign Minister Gideon Sa’ar stated on X, ‘The dictator...

Taliban leader says ‘no need’ for laws from the West in Afghanistan: ‘We will create our own laws’

The Taliban’s supreme leader said Sunday there is ‘no need’ for Western laws in Afghanistan, noting that democracy is dead as long as sharia laws are in place. Hibatullah Akhundzada was speaking during a sermon marking Eid al-Fitr, an Islamic holiday, at the Eidgah Mosque in the southern city of Kandahar. ‘There is no need for laws that originate from the West. We will create our own laws,’ Akhundzada said as he emphasized the importance...