Businesses are rapidly growing their branded product lines in an attempt to meet changing consumer behaviour. Private labels now account for over 54.7% of sales made at grocery stores. Retailer-owned products not being seen as a cheap alternative anymore, but instead, a way to convey luxury and exclusivity. Price-Led Positioning is No Longer Dominating UK Supermarkets Small UK businesses are aggressively growing, with price-led positioning becoming a dated trend. It’s becoming evident that brands are...










