Accenture has begun referring to its global workforce of nearly 800,000 people as “reinventors” as part of a sweeping restructuring aimed at positioning the consultancy as a leader in artificial intelligence. Chief executive Julie Sweet has already adopted the new terminology in internal communications, and the company is encouraging the label to be used across the business. The shift stems from a June reorganisation that merged Accenture’s strategy, consulting, creative, technology and operations arms into...










