It is a Saturday afternoon. Your potential customer, let’s call him Mark, finally sits down with a cup of coffee. He has been meaning to make a photo book of his daughter’s first year for months. He has 1,200 photos scattered across his iPhone, his wife’s Instagram, and a random folder on his laptop. He lands on your website. He clicks “Create.” And then, he stares at a blank screen. Overwhelmed by the sheer volume...










