It’s Dragons’ Den for the TikTok generation as Britain’s biggest stars back young founders
A group of Britain’s most recognisable cultural figures has launched what insiders describe as a “cool, creator-led” alternative to Dragons’ Den, aiming to uncover and back the next generation of young entrepreneurs through TikTok and social platforms. The new venture, The Artists Collective, brings together Maya Jama, Jack Whitehall, Roman Kemp, Daniel Kaluuya and Tom Grennan, who have pooled their personal capital to invest in early-stage UK and European businesses. Rather than pitching in boardrooms,...










