From handcrafted partyware to science-backed pet supplements, few firms look less alike than Meri Meri and PetLab Co. Yet they share a single, telling decision that has transformed how they work: both built their next phase of growth on Oracle NetSuite. In separate conversations, Meri Meri’s managing director, Paul Cripps, and PetLab Co.’s chief financial officer, Tony Morreale, described, in unvarnished terms, what happens when a high-growth company ditches a patchwork of systems for a...










