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Measuring ROI in Social Media Marketing: Beyond Likes and Shares

Just as Pygmalion sculpted his masterpiece from a block of stone, you might find yourself shaping your social media strategy from raw data into something valuable. It’s easy to get caught up in likes and shares, but those metrics don’t tell the whole story of your return on investment. You need to look deeper, exploring key performance indicators that truly reflect your marketing effectiveness. What if there’s a more nuanced approach that could transform your...

Two men convicted in Pennsylvania mayoral race election fraud case hit with harsher sentences than expected

A judge slapped two men who pleaded guilty in connection with a voting fraud scheme with tougher prison sentences than the government had even requested. ‘In the court’s view, there are very few crimes in our federal code which are more serious than what you have committed,’ Judge Harvey Bartle III scolded former Millbourne Borough Council vice president Md Nurul Hasan, according to Votebeat. ‘What you have done is undermine our democratic process.’ Hasan pleaded...

Flaring Iran nuclear crisis provides first major test for pivotal Trump trio

A trio of key Trump administration officials — Secretary of Defense Pete Hegseth, Director of National Intelligence Tulsi Gabbard and White House press secretary Karoline Leavitt — are in the midst of facing their first majorforeign policy test in their high-profile admin roles after Israel launched preemptive strikes on Iran and President Donald Trump weighs involving the U.S. in the conflict.  The trio ascended to their roles with widespread fanfare among many MAGA conservatives, though...

Business mobility: how a car becomes your business tool (and why it’s important to pay attention to the details)

For many small businesses and entrepreneurs in the UK, a car is much more than just a means of getting from point A to point B. It’s a working tool, an indispensable business asset. Meeting customers, delivering goods, transporting equipment, making purchasing trips – these are all daily tasks that require reliable transport. This increased role means that the condition and reliability of a work vehicle carries increased responsibility – it directly affects the ability...

Morrisons rebounds from cyber‑disruption with stronger second‑quarter sales

The UK’s fifth‑largest supermarket said like‑for‑like sales grew 3.9 per cent in the three months to early June, up from 2.1 per cent in the previous quarter, when a cyberattack on supply‑chain software provider Blue Yonder forced the retailer to slash prices on some items to keep shelves stocked. Including new space, total sales rose 4.2 per cent to £3.9 billion, while underlying EBITDA for the first half climbed 7.2 per cent to £344 million. (Morrisons does not disclose pre‑tax profit.) Chief executive Rami Baitiéh, who arrived...

Post Office Horizon scandal payouts pass £1bn as redress efforts continue

More than £1 billion has now been paid out to victims of the Post Office Horizon IT scandal, marking a significant milestone in the ongoing effort to deliver justice to thousands of wronged sub-postmasters. The government confirmed that, as of 2 June, a total of £1.039 billion had been awarded to just over 7,300 individualsthrough a series of compensation schemes. However, despite the growing payouts, campaigners say many victims are still navigating a slow and...

Top Trump ally predicts Senate will blow past ‘big, beautiful bill’ deadline

A Senate fiscal hawk doesn’t believe Republicans can hit their own self-imposed timeline to pass President Donald Trump’s ‘big, beautiful bill.’ Senate Republicans are racing against the clock to finish work on their version of the president’s colossal bill after the House GOP advanced its offering late last month.  So far, each of the 10 Senate committees has unveiled a portion of the bill and are fine-tuning each chunk to conform with Senate rules and...

UK watchdog criticises ‘offensive’ portrayal of older people in adverts

The UK’s advertising watchdog has issued a strong rebuke to brands that continue to rely on outdated and harmful stereotypes of older people, warning that many portrayals are offensive and fail to reflect the reality of ageing in modern society. In a report published today, the Advertising Standards Authority (ASA) singled out several high-profile adverts for depicting older people as grumpy, technologically inept, lonely or burdensome, and said the industry must do more to reflect...

Increase in Wimbledon prize money will provide HMRC with a bumper tax take this year

HM Revenue & Customs is expected to net a significant tax windfall from this year’s Wimbledon Championships, as the tournament’s ever-increasing prize pot pushes more players into higher UK tax brackets. According to tax experts at Blick Rothenberg, Wimbledon is becoming an increasingly lucrative revenue stream for HMRC, thanks to the structure of international tax rules and the tournament’s soaring prize fund. In 2025, the total prize money will rise by a further 7%, capping...

Bank of England warns of ‘elevated’ global uncertainty after leaving interest rates on hold

The Bank of England has kept its benchmark interest rate at 4.25%, but hinted that a cut could be on the horizon as early as August, amid growing signs of a weakened UK economy and rising global risks. While Governor Andrew Bailey acknowledged that inflation is now on a gradual downward path, he warned that the world remains “highly unpredictable”, with escalating geopolitical tensions—particularly in the Middle East—threatening to derail the UK’s fragile economic recovery....