Cleaning used to be simple. Grab a vacuum, chase the crumbs, call it a day. In 2025, that sounds almost quaint. Homes get busier, floors get messier, and patience runs out fast. Dust shows up quicker in open-plan spaces. Pet hair clings to rugs like it pays rent. Kitchen floors pick up that thin film from cooking and foot traffic, even when there wasn’t a “spill”. Brands clocked the mood. They stopped obsessing over one...










