You ever meet a business owner who says, “We’re fine, all our sales come from one platform,” and your stomach tightens a little? Not because they’re wrong today. But because you’ve seen how fast “fine” can flip. Here’s the thing: single-channel success feels efficient right up until it becomes fragile. One algorithm tweak. One policy change. One shipping disruption. And suddenly revenue isn’t dipping — it’s gasping. I’ve watched perfectly healthy SMEs wobble because their...










